Kanye West is partnering up with adidas for a range of sneakers and apparel.
The rapper announced the “official, non-official, official” deal on the Angie Martinez radio show yesterday, explaining that he’s taken on the collaboration as he was thinking about his daughter North’s financial future.
”The old me, without a daughter, would have taken the Nike deal because I just love Nikes so much,” he says. “But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.”
After West’s split with Nike, the company has indefinitely postponed the release of the final Air Yeezy designs named ‘Red Octobers.’
So where one road ends, another begins. Let’s see where the West and adidas collaboration leads to. Hopefully it’s somewhere less expensive — the Air Yeezy 2 are worth approximately $2,750.